If you thought advertising is everywhere, you’re right. Three articles out this week show just how far the long arm of marketers can reach.
Starting on June 17, ESPN will display its broadcast of golf’s U.S. Open on trucks near sports bars and festivals in New York and Chicago. At 14 ft. by 8 ft. those digital displays will be hard to miss.
Separately, the New York Times reports that Automated Media Services is testing a system that allows agencies to buy commercial time in stores. By placing the 3GTV displays near the items being sold, advertisers hope to reach consumers as they’re making a decision to buy.
And finally comes word that digital will surpass newspaper advertising in the United States by 2014. Online and mobile ads are projected to increase to $34.4 billion while the print equivalent will drop to $22.3 billion, the Wall Street Journal reports.